Role
Senior Editor, Engineering
Toptal
Editing, ghostwriting, and content marketing for a global freelancing platform.
Period
2023 – 2024 (1 year)
Location
No headquarters (remote)
Technology
AI, machine learning, cybersecurity
Company website
Sample work
The company
Toptal is a global freelancing platform that connects businesses with software engineers, designers, finance experts, product managers, and project managers. The company was founded in 2010 and has since grown to become one of the largest and most well-known platforms for hiring remote talent.
My work
In 2023 and 2024 I worked with the company’s content marketing team to (ghost)write, edit, and publish technical articles for the engineering blog. This involved close collaboration with subject matter experts from the talent platform as well as the editorial, SEO, and graphic design teams.
Here are some of the projects I worked on at Toptal:
Software engineering journalism
One of the most interesting articles I wrote was Increase Developer Productivity With Generative AI. For this piece, I interviewed three different software engineers from different niches to learn about how they use LLMs and generative AI in their daily work. I believe the final result is quite insightful and actionable, offering a realistic assessment of what these kinds of tasks these tools can be useful for when writing code.
Ghostwriting for engineers
I worked on several ghostwriting projects for engineers who wanted to share their expertise with the Toptal community. I would interview the engineer, write a draft based on the conversation, and then work with them to revise and finalize the article through the editorial process. The articles were published under the engineer’s name, but I was responsible for the majority of the writing and editing. These pieces were often outside of my own expertise, and I greatly enjoyed the opportunity to learn from the engineers I worked with.
- Advanced Data Labeling Methods: From Hybrid Approaches to LLMs
- Ask a Security Engineer: From DevSecOps to Cloud Security
SEO content marketing
Toptal’s content marketing team is focused on creating high-quality SEO content that ranks well in search engines and drives traffic to the platform. The strategy for this content is to provide hiring managers and decision-makers with valuable insights and actionable advice on how to hire and manage remote talent. The articles follow a consistent structure and format, and are tailored to specific keywords and search intent. I worked on a number of articles that were part of this strategy, including: